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BOOKS I WILL BUY FOR THE COVER

Let’s admit it- we’ve all judged a book by its cover. And maybe even liked it so much, we ended up purchasing it. And now, we’ve got a row of books we haven’t (or never will) read all because the cover caught our eyes. Here is a list of books I will buy just for the cover design:

Americansinparis

Americans in Paris

Everything about this cover is American. It uses pop culture to represent Americans in Paris. And what’s more popular than the American-style envelope? It plays with the elements of travel and flight- whether it’s through the use of the envelope or the image of a plane taking off. I particularly like the juxtaposition of the script against the bold sans serif typeface- it gives a sense of a charming story ahead based on these font choices.

Newsonomics


Newsonomics: Twelve New Trends that Will Shape the News You Get

How appropriate is this cover for its content? It’s no doubt that news can be acquired from absolutely everywhere now. This book cover uses the iPhone’s messaging interface. Simple and straight to the point is what makes this book design effective.

038551383601lzzzzzzz

The Icarus Girl

When I came across this novel, I was drawn to the photography and the mood of the cover. Icarus (Ikaros), is a Greek myth in which the main character attempts to escape from Crete with his wings of wax and feathers but when he flew, the sun melted his wings and he fell dead into the sea. The imagery on the covers shows traces of this story but it seems that the main character has either just started her mission or has already survived the plunged. I like that the title is set in a serif font- it’s playful but it doesn’t take away from the imagery. In addition, the juxtaposition of the graffiti wall with her fairy-tale like costume suggests a contemporary take on this Greek myth.

A_general_theory_of_love.large

A General Theory of Love

I would buy this cover just for the photography. Using chairs as visual representation of love/human emotion is absolutely brilliant. I love that the chosen typeface (Helvetica) for the title matches the style of the chair. Subtlety and wit drew me to this cover.

A_thousand_cuts.large

A Thousand Cuts: A Novel

There is something I find beautiful and vulnerable about hand-written words that serve little aesthetic purpose. The title of this book has been hand-written more than once, showing emphasis. Its placement is almost bleeding onto the edges but not quite- giving a sense of uneasiness. The summary of the book reveals a story of a history teacher going into his class with a gun and murdering three students and a colleague. The white type (written in chalk) and black background (blackboard) in accordance to the line paper on the left margin suggest the mood of a classroom. The big cast of shadow simply adds a sense of mystery to the cover.

Eternal_light.large

Eternal Light

The imagery of this cover is truly on-point to what this sci-fi novel is about. The story revolves around a scientist and a pilot racing their way to the galaxy to uncover the origins of a star and possibly locate an alien enemy. The use of white paper on a black surface to represent the galaxy is cleverly made. I love the details on the title- it wasn`t just placed on to the surface, it`s tucked in between the circular paper which makes it part of the whole imagery.

Chances_are.large

Chances Are: Adventures in Probability

There is a great sense of harmony that I felt when I first looked at this cover- from the color palette to the configuration of the typography and the imagery. This cover definitely gives off the picture of a balanced well-coordinated story ahead. The top corner revealing that it is an ace of hearts is a great de
tail and also a nice place to specify the publishing company.

The_tattoo_artist.large

The Tattoo Artist

Whenever I see hand-written type, I automatically check if the letters are different from each other. I think hand-written type should be hand-written and not repeated. It makes the designer look lazy when the letters are duplicated and the typography loses its characteristics. I would buy this book for its cover because it is faithful to these simple details that can really add authenticity to a design.

 

Anne Mendizabal on January 24, 2012 | Permalink | Comments (0)

Technorati Tags: Book cover design, graphic design, typography

Make your trade show booth a brand to be remembered

These days, it isn't enough to just display product and have a well-designed booth. Engaging the visitor and keeping their interest longer than 5 minutes is easier said than done.

There are a few brands in the extreme sport and outdoor industry that still stand out in my mind - seasons after the fact.

Vans Skateboarding shoes always hosts a waffle breakfast - the waffle being the shape of their outsole. They have a lineup down the aisles long past the breakfast hours.

KEEN Footwear host fund-raising events and after parties in their booth that actively gets people involved and at the same time is helping out one of their charitable organizations. The buzz around their booth is incredible and draws people in to see what the commotion is all about.

A camping booth serves up Smores in the middle of the afternoon. Nothing hits the spot more than some melted chocolate and marshmellows when you have been walking around the tradeshow floor for 8 hours.

Sex doesn't always sell but you can't go to an extreme sports show without seeing the "REEF" girls or the well built ICE-BREAKER dude wearing nothing but his briefs and a woolly goat head.

These are just a few stand-out ideas from one industry that show creativity and how being unique makes a brand remembered long after the trade show is over.

Heather Taylor on January 16, 2012 | Permalink | Comments (0)

Technorati Tags: branding, creativity, engagement, events, exhibits, trade show

Corporate Buzz Words

Attention CEO’s, VP’s and anyone putting together a motivational speech, PLEASE stop with the same old Buzz Words and analogies! We are entering into a new year and it is time to retire:

Summit / Base Camp / Everest
Next Steps
Synergies
Team
Outside the Box
Bandwidth
Pioneer, Etc…..

It is at the point now that I almost cringe when I hear a client talking to me about their “base camp” stories.I first heard the phrase at  retail conference about 3 years ago, and at the time I thought it was insightful and a fresh way of referring to the “start” of great things to come. Usually it was closely followed at the next meeting where the word “summit” was tossed around.

I can fully understand how corporations like to give talks that are not always about gross/revenue/dollars/budget but ladies and gentleman it is 2012. It is time to come up with new buzz words and phrases to inspire your team.

True leaders don’t need to follow gimmicks or use trendy catch phrases. True leaders influence their team through their own passions and create their own buzz words!

Blaze your own trail and motivate your staff with your original stories and analogies!

Adam taylor on January 15, 2012 | Permalink | Comments (0)

Technorati Tags: bandwidth, Buzz words, motivate, originality, pioneer, summit

Colour Combinations I Love

DESIGNED by PEARLFISHER

I love the combination of the bright orange and turquoise. It feels fresh and exotic.

Alwayshungry_large4
DESIGNED by I AM ALWAYS HUNGRY

I'm always drawn to the combination of lime green and black. It feels fun and almost a bit rebellious!

Plush

Designed by Edmundson | Martin

I like the two different colour combinations here. The pastel colours work well together and give it a colourful yet subtle look. I also really love the combination of different pinks and purples on the second page, it’s fun but sophisticated. The colour combination on these food packages it what makes it look fun and trendy.

4tines

Work_FourTines_Logo
I love the combination of brown & any bright colour. It adds contrast but feels richer then black. it also looks great with photography.

DESIGNED by JJAAKK DESIGN

Lisa Samtani on January 02, 2012 | Permalink | Comments (0)

Technorati Tags: colour, colours, combination, design, gelato, graphic design, inspiration, logo, packaging, print

Design Lessons I learned in 2011: Transitioning from School to Work

In May 2011, I joined the HTdesigns team as a junior graphic designer. Post-secondary school taught me the basics but the professional world schooled me in a whole new different way.

1. Do homework. Just because you are out of school, doesn’t mean doing homework stops. Learning, in general, does not stop. The more you know about a project or a client, the better you will understand them and the better you will be able to represent their needs. I’ve learned that spending 30 minutes to an hour on your own time reading about the client really helped me prepare for the next workday.

2. Prove yourself. Being an A+ student in school doesn’t guarantee that your new employer will see you in the same way. Sure, you may have been hired because you have those A+ qualities, but more importantly, the next step is to show them that you do acquire those characteristics and can only grow from there.

3. Be aware. When I first started working, I thought I knew a lot about the design industry. In school, it seemed as though I had to be aware of the ins and outs of the creative world (past and current) because as a student, I was required to write essays and do presentations. This year, I’ve learned to take initiative about keeping myself aware of everything. Knowing all the important design news or trends simply helped me better my design process.

4. Ask questions. I can’t count the number of times I’ve called on to Lisa to help me with a million and one things – whether it’s about a software issue, design advice or everything else in between. I’ve learned to be comfortable enough to ask questions from everyone. In order to maximize my productivity, there is no room for me to shy away from asking for help. I’ve learned to be proud of being a rookie because that is who I am and there is nothing wrong about it.

5. Proofread. The most difficult thing I had to learn the hard way this year was proofreading. In school, it was the least of my worries. The reason being was my works were not going into production. I was not paying thousands of dollars for printing; therefore I was more concerned about the process rather than the production. In the professional world, both aspects matter equally.

6. Work faster. Doing things right the first time can definitely make a difference in terms of maximizing your production time. This is very well practiced in the office and something I had to learn in order to be able to do more in less time. Spending a bit of time learning new software tricks now and then adds up and becomes a great time-saver, especially during crunch time.

7. Surprise yourself. The biggest challenge I gave myself this year was to dive into the world of web. In school, I did not take any web design classes because it was not part of the curriculum. When I was given my first web design project in the office, I was afraid of not being able to deliver. I tackled this problem by just immersing myself in the project. This was my chance to learn something new in a small amount of time and now that I know a little bit about it, I cannot wait to dive into it more in 2012.

Written by Anne Mendizabal, Junior Designer at HT Designs

Anne Mendizabal on December 29, 2011 | Permalink | Comments (0)

Technorati Tags: challenges, Design Lessons, graphic design, junior designer, proofread, web design

Holiday Greetings 2011!!

Every year we like to send out a holiday card that is unique + created by us. This year is definitely no exception. We LOVE the card and we hope you do too.

XMAS_HTcards
Designed by Lisa Samtani

Heather Taylor on December 16, 2011 | Permalink | Comments (1)

Technorati Tags: greeting cards, holiday cards, Holiday greetings, illustration, unique design

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Recent Posts

  • BOOKS I WILL BUY FOR THE COVER
  • Make your trade show booth a brand to be remembered
  • Corporate Buzz Words
  • Colour Combinations I Love
  • Design Lessons I learned in 2011: Transitioning from School to Work
  • Holiday Greetings 2011!!
  • A graphic designer's Christmas wishlist.
  • Top 12 Picks for Christmas
  • Inspirations from Italy - Part Two
  • Inspirations from Italy - Part One

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