When I first saw the Vancouver 2010 logo I was sceptical, but it has certainly grown on me over time.
The emblem features "Ilannaaq" which is based on the Canadian Inuit inukshuk (friend). As much as I don't think it necessarily represents Canada as a whole (we are too diverse of a nation to be represented by Inuit art), I like the concept of being a team player - the idea that each stone relies on the other to support the whole. I like the idea behind the colour choices: Green/Blues representing coastal forests, mountain ranges, The red as Canada's signature maple leaf, adn the gold representing the brilliant sunrises.
I do really like the artwork and colours of the main graphics of the signage that are shown consistenly throughout the Olympic site. The two chosen colours work well together, and are easily seen from far away, as well as in photography and film. The artwork really depicts fluid movement and speed.
Lastly though are the Mascots. Having trouble wrapping my mind around these. Oh, don't get me wrong - they are cute and adorable and great collectibles. BUT they seem to really represent a culture foreign to Canada. I always think of Japan when I see these images.
If you want to view the process behind the Olympic 2010 look, check out the You Tube video.
Go Canada Go.