When buying a car, it isn't just about the car itself it is about the EXPERIENCE. Which of course has been Saturn's philosophy for years. (A different kind of company. A different kind of car.)
But what about the Virtual Experience? Check out the Mercedes AMG Website for an example of what I mean. In case they can't get you to their physical showroom, they take you on a virtual tour.
There is a GPS system on the right hand side of the screen, as you drive up to the dealership. You then walk inside and stroll through the showroom. You can walk around the cars for the 360 view. You can sit down in their in Lounge, watch tv or read a magazine (of course all about AMG).
Does it make me want to buy a Benz? Not really, but the experience was memorable.
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