Organic Marketing

Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can find the story behind their banana. Each farm's section on the website includes background info, shows photos of the crops and workers and tells consumers more about the origin of Dole's organic products.

I thought that this was a clever way to drive traffic to their website. Plus it builds the trust factor to those people who only eat organic food.