Here is an example of some interactive (maybe considered Guerrilla) marketing by Sony.
Sony turned downtown Miami into an enormous bubblebath when it pumped 460 million liters of foam into the city streets and invited residents to play in it., with 200 of them filming their experience using Sony Cyber-shot digital cameras and camcorders.
What is kind of strange though - is the fact that it was conceptualized by Fallon London and the newly created 90sec spot will be airing on British TV. Why use the streets of North America?














