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KEEN BOOTS ON THE BRUCE

Check out KEEN Boots On The Bruce. This is a great example of taking the brands' mission and philosophy and making it into a marketing campaign.

KEEN is a brand about making a difference.  Their HybridLife slogan is CREATE. PLAY. CARE.  The Boots On The Bruce highlights all three. PLAY in the outdoors and discover the beauty of the Bruce Trail. CREATE in the outdoors and upload photos taken on the hike. CARE about the outdoors. KEEN Canada is donating $5 for every boot that walks the trail this summer.

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KEEN didn't want to just write a cheque to the Bruce Trail Conservancy - they wanted to make it more interactive and educate the community at the same time.

The target goal is 10,000 boots on the trail, so if you live in the GTA - get out there and help make that happen.

Heather Taylor on May 05, 2008 |

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