adidas new Brand center.....

Adidas has outdone themselves with a new Brand Center located in Beijing, China.

This marks the first time that the company markets both its fashion/street style Original collection along side their performance products.

From their press release...."Offering an experience never before seen, the center features a wide range of interactive zones in which consumers can obtain maximum knowledge and test product first hand. Included amongst others will be the miCoach Core Skills, the recently launched mi Originals, mi adidas, a juice bar, a dedicated ‘Urban’ area for pop-up exhibitions and events, a basketball court on the rooftop, a Concierge Desk and last but not least a Kid’s interactive zone. Allowing the public to utilize technologies usually only available to professional sport facilities, the miCoach zone is truly innovative. Offering tour guides, shirt printers and even stylists within the center, it truly is a sports mecca."

Shame they always do these things on the other side of the world!!!!!!