Well..........Chevy has come up with a new way to get people's attention in car bilboards. Its a novel concept......pay people to pay attention to their Aveo.
This billboard went up in London with an image of an Aveo hatchback decorated in real one-pence pieces.
It is a pretty cool way to actually show what the 769,500 pence price of the car looks like, but it didn't stand a chance against the prying fingers of the London public. In a mere 30 minutes, people had picked the billboard clean.
There is a bad joke in there about the price of the car....and the people that stole the pennies....but I will leave it alone.
I'm sure that Chevy knew exactly what would happen....and even counted on it!
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