A company called Scent Air has a concept called "Scent Marketing". They believe that a customer's experience is enhanced by engaging memory and emotions through the sense of smell.
Some of their clients include: Westin, Mandalay Bay, Lexus to name a few. Another one that is mentionned is the new Simpson's ride at Universal Studios - which I got to experience firsthand this week. And I must say that it was very subtle, but I did notice it at the time and thought "Wow, they really did think of everything!!"
Russell is right. While ScentAir is one of the older, better known and well respected companies in the Scent Marketing field there are a multitude of others providing similar products and services.
Scent Marketing is a complex field that consists of science & research (how are we influenced by what we smell, what do we like and dislike, what can scent do and what not), creative efforts (how do you translate "Westin" into a scent?), technology (finding the right delivery systems such as ScentAir's) and verification of the Return on Investment via consumer research.
It ain't as simple as some try to make us believe...
Harald H. Vogt
Scent Marketing Institute, NY
Posted by: Harald H. Vogt | September 18, 2008 at 10:26 AM
FYI:
ScentAir did not come up with or invent the concept of Scent Marketing. It was the Walt Disney Company.
ScentAir is one of over 100 global companies that are using scent to increase sales, brand awareness, and to advance marketing efforts.
You can get the scoop on all of this and this coming big wave in the new book Whiff! The Revolution of Scent Communication in the Information Age
www.amazon.com Barnes & Nobles Borders Books
Posted by: Russell Brumfield | September 17, 2008 at 10:07 PM