I found this tidbit on a blog called DIELINE. They have said that Pepsico has redesigned their Pepsi cans and bottles with a logo that is supposed to represent a smile:
Compare to their current look: (also check out the PEPSI GALLERY)
What is with all these large corporations taking a step backwards. This new look lacks emotion, dynamics, movement, or the feeling of refreshment. It just looks flat and boring.
I actually totally agree with the fact that a new look is needed, and that there needs to be a shift away from the current "overdone" style of most recent times. I am a big believer of LESS IS MORE.
I don't even mind the fact that PEPSI went for a flatter look, but the logo itself could have had a better transformation.
RETRO is being worn out. Every one has decided in the last couple of years to do RETRO. Instead of being followers, create something new and different - PEPSI has the budget!!
Posted by: Heather | October 29, 2008 at 08:24 AM
Look Heather, I personally think the new look is refreshing and not flat, nor boring. I feel that this new design brings excitement and it has this intrinsic quality about it. Retro is in. The now, poppy and digital look is fading. There needs to be a shift because graphics now are getting too busy and too ornamental. That glossy futuristic look needs to be simplified, like how Bell further simplified their logo. It sorta reminds me of Japanese graphics and packaging.
Your entitled to your opinion. Thought I'd share mine!
Jenny
Posted by: Jenny Yamuguchi | October 29, 2008 at 01:30 AM