These days, it isn't enough to just display product and have a well-designed booth. Engaging the visitor and keeping their interest longer than 5 minutes is easier said than done.
There are a few brands in the extreme sport and outdoor industry that still stand out in my mind - seasons after the fact.
Vans Skateboarding shoes always hosts a waffle breakfast - the waffle being the shape of their outsole. They have a lineup down the aisles long past the breakfast hours.
KEEN Footwear host fund-raising events and after parties in their booth that actively gets people involved and at the same time is helping out one of their charitable organizations. The buzz around their booth is incredible and draws people in to see what the commotion is all about.
A camping booth serves up Smores in the middle of the afternoon. Nothing hits the spot more than some melted chocolate and marshmellows when you have been walking around the tradeshow floor for 8 hours.
Sex doesn't always sell but you can't go to an extreme sports show without seeing the "REEF" girls or the well built ICE-BREAKER dude wearing nothing but his briefs and a woolly goat head.
These are just a few stand-out ideas from one industry that show creativity and how being unique makes a brand remembered long after the trade show is over.
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