Love this idea for Pantone Eye Make-up and Nail Polish by Renata Veiga. The simplicity of the design works really well and gives the product a high end feel.
As a graphic designer I just wouldn't be able to resist buying them! I'm sure almost every designer has a Pantone mug, I know I have one!
I don't believe these have hit the shelf yet, but I love the direction Heinz is taking with their packaging. They are going for an approach that highlights the ingredients of their product, the design looks fresh, and fun and gives the idea of the taste of the product more than their previous packaging.
The Farmers Market soup gets across the idea of healthy and fresh, as if you went out to the market yourself and picked up the ingredients yourself to make the soup!
Some people may have a problem with the fact that their logo is suddenly tilted in this design, but I really don't. I think the logo is still easily recognizable because they've stuck with the label shape and it works with the imagery to give a warm and appealing design.
Packaging designed by Cowan Design
This tea container design is modern and fresh, and although the word STEEP is half covered you immediately get it, its well designed so that the concept comes across. Although the overall design is very differently from most tea packages and doesn't give you a sense of the tea leaves the moment I saw the package design and processed the word STEEP I realized it had to be for tea.
designed by Gingko.
Many people have written about the Tropicana redesign that tanked last year. At the time, I just shook my head and promptly stopped buying it. But now that I have seen some of their losses, it makes me really wonder what made them do it? WHY?
I saw these numbers on the Brand Packaging website:
"On January 8th Tropicana North America introduced a revolutionary new look for its flagship Tropicana Pure Premium brand, the market leader with over $700 million in North American sales. This design change was driven by and linked to a new $35 million advertising campaign that prominently featured the new packaging.
The in-market results were immediate and dramatic: Over the first two months, sales of Tropicana Pure Premium plummeted 20 percent, translating to over $30 million in lost revenue. Simultaneously, sales of the brand’s direct competitors (including Minute Maid, Florida’s Natural and private label brands) all increased by double-digits, clearly benefiting from Tropicana’s losses."
Wow!! I wonder what happened to the Advertising Agency that created both the new packaging and the advertising campaign that went with it. For a product with that kind of revenue you would have thought that they would have tested the market first before launching.
I haven't met a graphic designer yet, who didn't have this 'thing' for typography. If you are one of 'those people', check out the House Industries website.
Some casual fun fonts:
Some serious but unique type:
To be used in creative ways:
This is a really different approach for an Olive Oil product and that's what makes me like it. Usually the packaging has that rustic look, or has an image of an olive tree field. This packaging resembles something you'd use in your car but its modern and fun. I think it would stand out on the shelf compared to other bottles.
Designed by Mouse Graphics.
I found this tidbit on a blog called DIELINE. They have said that Pepsico has redesigned their Pepsi cans and bottles with a logo that is supposed to represent a smile:
Compare to their current look: (also check out the PEPSI GALLERY)
What is with all these large corporations taking a step backwards. This new look lacks emotion, dynamics, movement, or the feeling of refreshment. It just looks flat and boring.
I love movies, I use to be a pretty big movie junkie, not as much time for that now but I came across this post from Smashing Magazine and saw some of my favourite movie posters on their list of 50 beautiful movie posters. The poster below for The Dark Knight is on their list, I saw it a few months back and instantly loved it. I love the layering effect, and how the jokers cards become the image of Batman so seamlessly.
I love how instantaneously this translates, yet its such a simple idea.
Some great designs have come from the simplest ideas! 
