Although I haven't jumped into the world of ebooks 100%, I couldn't pass up this clever and well-rounded branding by A Friend of Mine. The Melbourne-based design studio created the branding for Book.Ish, a web-based application for selling and reading ebooks. They designed the business cards, website and phone application for reading. The overall feel of the design is absolutely "bookish." I really appreciate the subtlety of the letter "B" as the eyeglasses and the bright and inviting colors. The goal is to make reading ebooks "fun and approachable." By straying away from a technical look and giving homage to classic literary production techniques, I believe that they have accomplished their goal. I might just read more ebooks because of this branding!
"Inventive Labs designed the online environment with illustrations by Lachlan Conn and Ben Sanders."
I find these bookmarks as their promotional piece to be brilliant and appropriate.






