Well....it seems that public outcry can in fact change big business.
All that read here, and the rest of the internet world, know that the Apple iPhone is about to launch in just 2 more sleeps. Yes I'm excited and will be grabbing one the first day.
Rogers however dropped the ball on what could have been an amazing marketing strategy with its launch, but instead in their greedy minds they desided to completely gouge the market and create plans that priced the product out of the market.
Rogers, or ROBBERS as they are affectionately known online, have a monopoly on both GSM technology and the iPhone in Canada. I guess they thought that the public would want the phone so bad that we would pay anything.....they thought wrong.
Less then 15 minutes after the plan pricing was announced there was a mass public outcry. The internet blogging sites and iphone forums were discussing the huge plans and started several online petitions to go again and boycott the phone.
The biggest petiton www.ruinediPhone.com got over 50,000 signatures.
With all the press online, mainstream media picked up on the story and several news outlets all across the countrry ran stories of the bad busniess practice.
We all assumed that was it, but with rumors of Apple stepping in and laying threats, Robbers/Rogers has just announced that they are redoing their plans 48 hours away from launch.
They are offering a great data plan that you can attach to any voice plan.
This goes to show you........that no matter how badly you think you have a "winner", DONT GET GREEDY!
Rogers will be dealing with this screw up for years - A PR nightmare could have been avoided if they just put out the product with a SLIGHT mark-up.
Live and learn....but this one is costly.